Why You Need Paint Primer

Paint primer is multipurpose

It’s important to understand these 3 key features:

Color Features:

Tinted paint primer can give your color a boost so it takes fewer coats of more expensive top-coat paint to reach full opacity. Some paint colors need a boost more than others, like dark and vivid colors.

You want to apply the fewest number of coats possible – obviously – whether it’s painting a room or painting-up a sample. Swatch Right™ is the ONLY paint color sample tool on the market that is grey, not stark white.

Exclusive, patent pending Swatch Right Grey™ is a neutral color boost that works to achieve opacity faster saving you time.

Sealing Features:

Drywall is “thirsty”. By thirsty I mean new, porous drywall unevenly drinks in paint. The unevenness is called “flashing”. All paints come in different gloss levels. For example: matte, satin, semi-gloss, gloss. It is the factor of paint wicking into to the drywall at different rates that causes intermittent spots of uneven gloss levels. Primer has different ingredients than paint. It seals thirsty, porous drywall so paint film can dry to an even final finish. There are other reasons to use primer to “seal” the walls. For example, when you strip wallpaper and despite herculean effort can not remove all the old adhesive.

Bottom line is we want our final finish of paint film to look consistent so that’s why we need various types of primer.

Swatch Right™ is paint ready. Made of non-porous vinyl, it is the perfect paintable surface for testing paint colors in all gloss levels.

Sticking Features:

Paint doesn’t easily stay stuck to certain surfaces, like laminate, metal doors or knots in wood. To get paint to stick and last a long time on unique surfaces you have to use the right kind of primer. A visit to your local paint counter to discuss your project is the best way to find out if you need primer and what kind.

Paint sticks so well to Swatch Right™ that it’s totally flexible. You can do cool stuff like bend it into or around corners to see from different angles the affect light has on prospective paint colors.

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